Leading UXR for Delve, now part of Google's urban sustainability family of products.

Head of UX research for Delve, a Sidewalk Labs startup focused on bringing better quality of life outcomes to neighborhood design.

Bloomberg Media, NYC

Head of Product Innovation & Research, 2019–21

Head of design research, 2017–19

Lead the exploration of new business opportunities for Bloomberg’s consumer media group primarily focused on developing new experiences grounded in a deep understanding of audience needs and motivations.

• Head of BHIVE, Bloomberg Media’s product research and innovation lab, working with dedicated engineers and designers to prototype and test net-new experiences informed by qualitative and quantitative research insights. Regularly explore and launch new digital features and business lines, such as:

  • a professional networking program and app

  • a personalized news summarization app

  • an interactive career calculator and limited-run news series

  • a gamified story tracker

  • a scoring tool for evaluating gaps in audience engagement

• Direct user testing and research for core product experience (web, app and video) with a strong focus on “democratizing" research through tools, processes and training that empowers teams to seek audience input early and often

• Manage insight planning process, and work across teams to identify and articulate audience story to influence product and marketing strategy and UX

• Oversee audience insights strategy, including development of narrative and storytelling backed by qualitative and quantitative data from across teams

Openbox, NYC

Senior Design Researcher & Systems Designer 2015–17

Led the design research practice for Openbox, a studio developing user-led strategy and solutions for civic and non-profit clients.

• Coached teams to ensure adoption of rigorous and collaborative research methods in all client projects (e.g. field research, UX evaluative studies and co-design methods)

• Led multidisciplinary teams in designing interactive experiences from initial need-finding through prototyping and implementation. Examples of the challenges we tackled:

  • design a high school experience that helps young New Yorkers find purpose

  • create a digital experience that conveys a company’s ethical values

  • develop and activate a cultural code of conduct for a tech non-profit

• Developed the strategic case for Openbox’s Cities program, a new client vertical that was launched in 2017 and has grown into the studio’s flagship offering

MIT, Cambridge

Research Assistant, 2012–14

Teaching Assistant, 2013–14

Conducted qual and quant research for research initiatives within the Department of Urban Studies and Planning at the Massachusetts Institute of Technology.

• Analyst for the Industrial Urbanism Project; led research survey of officials in 30+ cities; findings published and featured at the MIT Museum 

• Researcher for the Clean Energy City project, a primary research initiative examining neighborhood-scale energy usage; edited a cumulative research book summarizing 3+ years of policy analysis and recommendations

Digital Media Freelance, NYC & Seattle

2011–12

Editorial strategy, production and coverage for news ventures and traditional publications.

• Content development for Google Creative’s local offers startup team

• Editorial content strategy for Microsoft Windows 8 Bing sports, news and weather apps, garnering 1 million uploads the day of release

• Seattle Magazine contributing editor, producing freelance feature stories

• Reuters stringer covering regional business and industry news